IWill App

Overview

Iwill is a mission-reward educational app designed for working parents and their children. We began by identifying a common challenge: working parents often struggle to effectively care for and engage with their children due to time constraints. This app was designed to help parents stay connected with their children and support their growth through meaningful everyday activities.

From ideation to development, our three-member team collaborated closely throughout the entire process. We officially launched the app on the Google Play Store in July 2024.

Problem

Working parents struggle to educate their children

The percentage of dual-income family is growing, and working parents have limited time to spend with their children. They were frustrated that they weren't able to give their children the attention they deserved.

Working parents also need service to guide and connect with their children

Competitive Analysis

Research apps for children's education

We've researched apps for educating children and summarized their features and functionality.

Zem, Google Family Link, and Mobile Defense were some of the most popular apps, and they all had common features.

1. Tracking child's location
2. Monitor child's phone usage history
3. Restrict child's phone use

Children felt like they were shackled to these apps

Goal

Services for working parents to guide and connect with their children
App that engages children through missions and rewards to help them develop good habits

Design Concept

To define a clear design concept, we began by identifying and organizing key keywords that best represent Iwill’s core values and service identity. Based on the service keywords — Touching, Growth, and Challenge — we derived the design keywords Soft, Rising, and Lively, which helped us shape the overall design direction. We then created a design system to define the foundation and organize the components, enabling us to deliver the desired UX consistently and collaborate efficiently with team members.